"How To Pump Up Your Book Promotion
and Sell MORE Copies Of Your Book"
Master Today's Most Critical Book Marketing Strategy:
Online Book Reviews
Re: Leverage Your Book Marketing Efforts
I'm Dr. Cathy Goodwin, an author and "top" reviewer on Amazon and elsewhere. Every week I hear from frustrated authors who have been beating the bushes for book reviews but can't crack the code of book marketing. They usually have a big pile of books in their garage and it's either sell or hold a bonfire.
I get SO frustrated when I hear these stories! It doesn't have to be this way.
If you're not happy with the sales of your book, you're probably missing out on the key ingredient in book sales today: the online book review.
Let's get real. Your buyers are NOT making decisions the old-fashioned way. They're NOT readers print reviews or going to book signing events.
Instead your readers are going online and reading all the reviews -- especially on the Amazon site... even if they buy in a brick-and-mortar brickstore on the corner.
If your book doesn't have reviews when prospective readers show up, you are losing readers.
But it's not enough to just get reviews.
These days your readers are smarter than ever before. They won't believe every review they see.
I came across at least one book with 40 glowing, 5-star reviews ... and a ranking of 600,000, which means almost no copies were sold.
If you've bribed your friends or (horrors) hired a book reviewing service, your readers will know. If you're lucky, they'll just ignore your book.
If you're not lucky, your book promotion will backfire. These savvy readers will write reviews of their own, attacking the puff pieces that pass for reviews on so many websites.
Claim the strategies of best-selling authors and top publishers.
Best-selling authors market themselves by seeking honest book reviews. They don't buy reviews: they just know how to get their books in the hands of reviewers who are likely to give an honest "WOW!" review.
You don't need deep pockets to sell your book. In fact, deep pockets can hurt you: you can waste money on selling tactics that eat up your funds and actually hurt your reputation.
Delivers Much More Than Promised
"Cathy Goodwin delivers much more than the title of this product promises. She includes how to get your book reviewed on Amazon, how to review books on Amazon (which helps get your own book reviewed) and, equally important, how to write a book that is marketable.
"In my opinion this is the most compelling quote from her ebook: “When you finish your book and put on your book marketing hat, you will need a marketable product. The earlier you begin to consider what’s marketable, the easier your book marketing challenge will be.”
"As a book author who had to learn all this for myself – frustrating step by frustrating step - I know that Cathy has given you the keys to the kingdom in one easy-to-read ebook.
"Get your copy now – the sooner the better wherever you are in your writing/publishing journey.
Use the same strategies that big-name publishers use to promote their best-selling authors.
Book publishers are strapped for cash.They're cutting back on marketing expenses. Authors are feeling the pain of lower advances.
But these publishers are spending their money to get books reviewed on Amazon. They don't buy reviews. Instead, they invest in programs to get reviews by ordinary readers who are not even close to famous. That's because they know readers increasingly make buying decisions based on Amazon reviews (even if they end up not buying on Amazon).
Shouldn't you be doing the same?
Of course a big-name publisher knows how to get reviews and how to approach reviewers, without bribing them. Up to now, most writers had no way to learn what was going on.
I've heard from dozens of desperate, hungry writers who want to get their book reviewed but they don't know the ins and outs of the review process. So they invest hours (and sometimes money) in a process that's guaranteed to get their book rejected by reviewers.
It doesn't have to be this way. I've written a guide to getting your book reviewed the right way.
Not a problem. Nearly every reviewer gets requests from total strangers. They sometimes say "yes..." but you need to know who to ask and how to ask. You'll get samples of "good" queries (along with warnings of queries that no sane reviewer would say "yes" to).
But I'm hiring a publicist. Isn't that enough?
Believe it or not, I get messages from publicists who are clueless about helping authors get online book reviews. Some of them actually decrease your chances of getting a good review because they don't know the information you'll be getting here.
I wanted to let you know I am enjoying your Report, Getting Your Book Reviewed. I have gone back a few times to re-read some sections – even though it makes me cringe! I made SO many mistakes when I published my book. This information is so valuable and I wish I had had access to it before.
Megan Wier, Author
Confessions of An Introvert: The Shy Girl's Guide to Networking